Since then, the favourite brand has been dominating the segment, true to its successful tradition. The "recipe" for success remains the same: to offer innovative products that help us maintain a daily balanced diet. In keeping with this spirit, Elite was first to launch the salt-free rusks, the first functional rusks "for me!" and a series of light and sweet snacks called Elite ''Fit & Sweet''. What's more, inspired by the Mediterranean diet, Elite launched Elite Crackers and Mini Rusks, a family of salty snacks for those in search of natural pleasure, but also Elite Zymomata Products, a family of pastry products, flavoured to evoke tradition. With so many dietary options for every moment of the day, it has rightly become the "Elite of our lives!".